AISTILA® is the leading research partner for ideal sensory, consumer and product experiences

We provide research and training services in sensory evaluation and market research. Our services give tools for R&D, marketing and product quality management.

Applying sensory understanding in product concepting, design, development and communications gives a competitive edge in the fierce competition on FMCG markets.

Aistila gives a solution how to create products, spaces or experiences that are well liked. The starting point for successful product development is in understanding the products in the category and recognizing the key sensory characteristics that are linked to consumer liking. Aistila gives a company an answer which direction to develop their product or service to achieve better consumer satisfaction. When the most important product characteristics have been recognized the company can use them also in marketing.

Aistila leans on strong scientific research at the University of Turku.

We have a trained sensory panel and an active consumer panel.

Sensory laboratory facilities according to ISO 8589-std, research restaurant Flavoria®, a multisensory lab and online methods.

AISTILA® research and training services to improve competitiveness of your products

Experience of a space is always a sensory experience

Sensory experience is a key factor when building a space that visitors like. Aistila’s methods for designing spaces are tools for urban development, designing business premises, restaurants, hotels, spas and experiences. Existing sensory experiences can be measured and analysed and ideal experiences designed with our tools. The data is used for development of regions, spaces and experiences to create meaningful and pleasant visiting experiences.

Optimizing the sensory experience of your products

Aistila Navigator studies analyse the most important sensory and conceptual product attributes in the category, the differences between the products and the cause and effect of the perceptions between product attributes. Relevant consumer sample or trained sensory panel is used depending on the research question and method. Product tests are performed at the sensory lab, research restaurant Flavoria® or in an immersive environment.

Competent staff with sensory training

Aistila Academy sensory training is an inspiring journey into the world of senses, providing scientific knowledge and new insights for better product development and consumer perception-led innovations. Sensory training can start from the basics of sensory evaluation and continue to sensory evaluation methods depending on your organisation’s needs.