1. We identify and map multisensory customer experiences

  2. We measure multisensory customer experiences and analyse their drivers of conceptual meanings and liking

  3. We help in applying sensory insights for developing high quality customer experiences, new products, brands, spaces and services

Each brand, product and service experience is created through the sensory sensations of seeing, hearing, tasting, smelling and touching, and is evaluated based on the thoughts, feelings and emotions they together generate.

Aistila combines sensory science with
consumer research and commercial concepting.

Application areas